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WHY LONDON

London, the capital city of England and the United Kingdom, has a long and fascinating history dating back over 2,000 years, and is now one of the cultural, financial and tourism capitals of the world.

LONDON – THE BEST CITY
TO INVEST IN

The London property market is strong and buoyant with growth at 8.1% long term Compound Annual Growth Rate1 (CAGR). The attraction of London to overseas High Net Worth Individuals remains as strong as ever – with 60% of Central London prime property being bought by this group. 1 Their numbers are predicted to double by 2020, making the capital an increasingly prestigious address.

Travel innovations and improvements such as Crossrail 1 and 2, along with the Northern Line extension, will drive powerful economic growth.2 Further, the city’s relative regulatory freedom makes it even more appealing as a centre for investment.

There really is no better place in the world to invest.

1: London Property Analyst
2: Crossrail

THE BEST CITY
TO LIVE IN

  • Relax in the EMEA’s number one ‘Global Elite city’ with the greatest cultural experience1
  • Connect to the rest of the world with ease, thanks to the two nearby international airports – Heathrow and Gatwick; whilst the smaller Stansted and London City allow rapid internal transit
  • Experience life with world-famous icons and cultural heritage on your doorstep
  • Receive a world-class education in a city abundant with prestigious universities
  • Benefit from an outstanding healthcare system
  • Enjoy the melting pot that is one of the most ethnically diverse cities on earth, hugely popular with expats
  • Elevate yourself with a high-status, prestigious address

1. AT Kearney Global Cities 2017

Set on the River Thames, with its docks and wharfs, London is divided into three main sections.

At its very heart is The City, which covers an area of just one square mile and is not only the oldest part of the capital but its central financial district too – home to the Bank of England.

Secondly, the West End is the cultural capital with a vibrant theatre scene, famous cinemas, vast shopping streets and a huge selection of bars and restaurants.

The government district of Westminster is also located here. Last, but certainly not least, is South Bank, which boasts iconic concert halls, world-class museums and renowned galleries.

EXPLORE LONDON

GETTING AROUND

Dubbed ‘Europe’s gateway to overseas’, London is the UK’s largest urban area, with access to no less than four airports, two of which are international.

The public transportation system is superb – with the famous red double-decker buses and black cabs covering the city along with the world’s oldest underground rail system, known as ‘The Tube’. Between them, they transport five million people every day.1

Water taxis on the Thames are now very popular with commuters and the river is a thriving waterway, with the capacity to take huge vessels for a variety of purposes, including freight and cargo.

1. www.english-online.at